By Kristine “Aster” Medina, Editor-in-chief

The board of directors of Delta Phi Lambda Sorority, Incorporated will relaunch the 3 C’s program, a nationally led, three-day initiative that promotes collaboration, cooperation and celebration, this spring.

Jaleesa “Aspire” Reed, the vice president collegiate, and Sydney “Chinni” Kronrad, the vice president of collegiate chapter services, plan to revamp the program this year with more initiatives concerning Delta Phi Lambda’s national philanthropy, osteoporosis awareness. The program was reintroduced to chapters during the national convention held last August in Charlotte, NC.

Focusing on the three concepts encourages sisters nationwide to continue the pursuit of Delta Phi Lambda’s mission, strengthen bonds in sisterhood and in their communities and educate about osteoporosis and Asian awareness. Recently, chapters have begun to fade in participating and planning the program locally, but Reed is confident that the relaunch will set a smoother course for chapters in hosting a series of events through the 3 C’s.

To be successful, Reed challenges sisters to think outside of the box and cater to the specific issues that target their communities. She acknowledges that several everyday factors affect our bone health, from lack of exercise to smoking and alcohol consumption.

“I’ve heard collegiate sisters say that osteoporosis awareness does not resonate with their campus community, so I challenge you to make it resonate,” Reed said. “Much of the groundwork with our philanthropy comes from the idea that osteoporosis is preventative. We’re not donating to find a cure for cancer, but we are asking collegiate students to think about their self-care efforts and how that affects their future.“

The program was introduced during the national midyear conference in 2009 under the leadership of Victoria “Juicy” Huynh, a University of Georgia (UGA) alumna and former national philanthropy chair. Huynh approached Maria “Hypnotiq” Joachico, another Georgia alumna and former national president, with the program proposal in the spring of 2008.

Huynh hopes that chapters will continue to flourish by sticking to the roots of Delta Phi Lambda’s mission. She encourages all organizations to use the examples set by the program as motivation to make a stand within their communities.

“We always get categorized with the typical sorority girl image,” she said. “The 3 C’s help us showcase our impact and work with other entities to promote awareness in our respective communities. We’re beyond just partying and socials. For Greeks in general, I hope the program inspires others to make moves now to make sure members are aware of what’s happening on a national scale.”

Huynh was inspired by the development of a Multicultural Greek Council at UGA during her undergraduate years. The idea came from a need to spread osteoporosis and Asian awareness. She said that sisters at UGA didn’t really focus on Asian American Heritage Month in May like other organizations, and national excitement was nonexistent for osteoporosis awareness.

Alpha Chapter eventually created diversity week, which stands as one of the models for the programming of the 3 C’s. Huynh’s idea initially sparked from the formation of Asian American Heritage Month, which sprung from one week in 1977 to an entire month in 1990.

Huynh currently serves as vice president of the Center for Pan Asian Community Services, Incorporated and continues to advocate for the Asian American community.

“I think the events show the power of students and helps in conversation, increasing the voices of Asian Americans in political topics about Asians in the mainstream media,” she said.

Reed sees the relaunch as an opportunity for growth and education among sisters and their communities.

“I hope that this program will help change our views of osteoporosis awareness and becomes something we market proudly,” she said.

Contact Reed at for further questions and information about the relaunch of the 3 C’s program.


Featured Image: Special to The Jade Times